Hospitality Management Consulting
We offer consulting services for independent hoteliers who own small hotels (up to 80 suites) with their own management, in order to reposition the venture in the market, maximizing sales, minimizing expenses, using performance monitoring tools in the main areas of operation.
Nowadays, with the constant advent of technological advances, independent hotel management has many difficulties in being updated, in order to compete against the big hotel chains, in addition to competitors such as Airbnb, which revolutionized the accommodation market, transforming any owner of property in a potential competitor. Many of these small hotels, which are unable to reinvent themselves, are closing their doors, as they have become unviable, often devaluing the surroundings and harming the entire community. As a result, it is essential for the survival of a small hotel, to have constant assistance and to understand the resources and tools available to compete at least on an equal footing. Rical Hospitality offers consultancy in the following areas:
Sales and Marketing – Sales and Marketing areas are fundamental for the success of any business. Without a well-defined strategy of rate rules, cancellation and payment policies, channel management and OTA’s (online travel agencies), the enterprise may lose revenue and guests to the competition chain. We advise on the definition of the target audience and adapt the traditional and digital marketing campaigns to enhance sales strategies. We strategically identified and repositioned the hotel to operate in conjunction with platforms such as Airbnb, Homeaway, VRBO, Flipkey, among others, a fundamental requirement for success today.
Internet Marketing – Nowadays, it is impossible for a hotel business to survive without having a well-defined strategy of presence on the Internet and nowadays talking about the Internet is highly complex and comprehensive, as it involves practically everything around us and in our daily lives. Starting with social media, searching websites, opinion makers sites, travel and destination sites, music apps, route (location) and messages and much more. All this content and information has to be constantly monitored through reputation management tools, automated surveys, insights, accumulating relevant information to be used in various tools such as email marketing campaigns, upselling, online chat, automation of messages and responses, among others.
We assist in finding failures and implement tools with operational training to place the hotel in a prominent position on the Internet
RM – Revenue Management – RM is an essential concept in hospitality today, especially in seasonal destinations, as it allows the hotelier to anticipate demands and optimize availability and daily rates, in order to obtain the best result. RM’s work has to be daily and carried out internally, that’s why we focus on internal training and on the implementation of systems, so that the hotelier can perform these functions on a daily basis, following pre-defined strategies and parameters.
Quality control – We work on the elaboration of a strict quality control, to approve the services of all departments that make up the operation of a hotel. For this, we have a system of surveys, audits, forms and a constant monitoring program, which point out flaws in implementing corrections and training processes, in order to improve the operation and customer service.
Technology and automation – Talking about hotel management without automation and guest satisfaction without talking about technology is impossible. Guest satisfaction is directly related to items such as quality of Internet access and equipment available for use during the stay, inside or outside the apartment. Automation controls for managing the operation are also essential to reduce costs and streamline procedures, including increasing safety in all directions, including heavy machinery and equipment. We analyze the current conditions of the enterprise and make a viable modernization plan to be implemented, always focused on the result and return on investment.